GMC | Whistler Blackcomb

Problem: After decades of sponsoring Whistler Blackcomb, GMC was unsure of the strategic and creative value the brand could have on-hill signing for another 5 years.

Solution: Reinvigorate the brand footprint on-hill, and it’s commitment to professional grade precision, through a series of experiences that could be phased out year after year. Below you will find some of the ideas they have rolled out so far. With a total of 15 fleshed out ideas - halfway through presenting - they confirmed they would be continuing their sponsorship. The real kicker was at the end of the presentation, when they asked us to create a plan that included a way to make every idea in the deck happen over time.

[ This project was very personal to me, growing up in the snowboard/ski industry – but what really made this a dream come true was how rooted in strategy the whole project was from the start. If I could work everyday toward something like this, and the way we did it, strategy & creative as one team, I’d jump at the chance. ]