Green P Parking | It Starts Here.

Problem:
Green P Parking was struggling with their brands perception from the public. They wanted to break away from the negativity associated with parking fees/tickets.

Solution:
Emphasize the strong long-term connections the brand has with Toronto by positioning Green P Parking as the start to every experience downtown.
We did this by capturing footage of local on-going events, sourcing unique recommendations for interesting things to do all over the city week by week, and creating surprise and delight opportunities. We launched the campaign with targeted website takeovers, in-app ads, naive and paid social content, and out-of-home.
Overall, the campaign has really moved the needle for the brand, surprising consumers with it’s ‘local’ vibe, and it’s open and honest positioning.

Content Creation

Within the comments section of each post, links to the best parking spot IDs were featured - making driving to any experience as easy as one click.
Local photographers were used and credited within the comments as well.