Harmless Harvest Coconut Water | Don’t Compromise
Problem:
Harmless Harvest is really loved by all of the segments drawn to the brand. Brand love wasn’t their issue, but consistency in both positioning and messaging were. They needed a way to pull together one cohesive message that would fuel everyone from the morning-after crew, to the ultra active, to the eco-obsessed.
Solution:
Introducing the ‘Don’t Compromise’ Movement. Regardless of what the day or night brings, there’s no need to compromise with Harmless Harvest.
Through a series of tasting experiences, influencer collaborations, out-of-home executions, along with naive and paid social content – we were able spread the love under one unified umbrella.
Content Creation
Strategic Pillars and Campaigns - Concept to Final Execution. Shot & illustrated In-house. Sourced & Acquired Props.
