LAKE OF BAYS

2014 Cassie Award [Bronze]

Problem: How does a small craft beer brand, from Lake of Bays Ontario, cut through an extremely competitive craft beer sector.

Solution: Reinvent the brand identity, aligning with it’s roots – telling an authentic and hard working story for every beer released.

Case Study Video

I saw an opportunity to show these brewers (and our fellow ad people) that as an agency, we're just as crafty and determined. Creating a case study video that replicates the tone and positioning of their new brand identity. Every asset made-by-hand (glue-gun-burns and all). Planned, storyboarded and shot in-house – personally crafted from start to finish. 
Partners In Crime (and also amazing copywriters): Tim Glenn & Mike Appleby

Here is a small sample of some of the bottle designs, ads, and website assets I developed for them. If you’d like to see more, please let me know.